COPD (chronic obstructive pulmonary disease) is a serious lung disease that over time makes it hard to breathe. You may also have heard COPD called by other names, like emphysema or chronic bronchitis.
In people who have COPD, the airways are partially blocked, which makes it hard for the air to get in and out. COPD develops slowly and worsens over time.
Why COPD? Why Now?
- COPD is the #4 cause of death in America, claiming one life every 4 minutes.
- 12 million Americans have COPD and another 12 million may have it and not know it.
- Diagnosis involves a simple breathing test right in the doctor’s office.
- Treatments can help patients live longer and more active lives.
Story Ideas
- Create a feature story by profiling a person with COPD. Address issues like risk factors, diagnosis, treatment and effective disease management techniques.
- Early diagnosis matters, focuses on the importance of diagnosis and treatment for people with COPD.
- Are you at risk? Explore the people most commonly affected by the disease, and outline the signs and symptoms.
- Explore studies published in major medical journals or presented at annual medical professional conferences.
- Cover a local COPD event. See our Event Listing Page.
Breathe Easy Arizona Contacts:
Mary Kurth (602) 258-7505 or MKurth@lungarizona.org
Troy Corder (602) 288-9916 or tcorder@criticalpublicrelations.com